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Seven Compelling Reasons for Personal Branding
Posted by John in Personal Branding on July 7th, 2009
The Internet is always changing but one thing you can absolutely count on for the future is that having a personal brand will be way more important than just having a business card.
Personal branding is defined as building a brand around your own name. Online it starts with a domain name so that if your name is James Burdin your personal brand domain would be jamesburdin.com.
Here are some compelling reasons for developing a personal brand.
1. As you move from place to place or company to company with your career the things that should remain constant are your name and reputation. If you have built a strong personal brand online and it can be found using Google Search itwill act like a global business card. The really good news is that unlike a business card which can be lost of discarded your online personal brand business card is always fresh, up-to-date and available.
2. Securing your name as a domain right now is extremely important because at the moment very few people realise the importance of personal branding. If you don’t claim your domain now then someone with the same name will eventually own it. You can check the availability of your name here.
3. Once you have your personal brand domain name you can place your domain with a web host and use it as a email address for the rest of your life irrespective of your internet service provider. Your email address could then be yourfirstname@yourname.com.
4. Having a personal brand creates uniformity across all the social networking sites. As you post articles and material you can link to your personal brand domain. This is particularly valuable in business sites such as LinkedIn.
5. Once you own your personal brand domain it can be featured prominently on your personal business card and be a personal link where people you meet can stay in touch irrespective of your geographical or corporate location.
6. As you regularly publish content to your personal brand website people will find you and this has the potential to open many doors of opportunity that would otherwise remain closed. An outstanding example of this is the personal brand website of Scott Monty who currently works for Ford but may move on to many other corporations in his career.
7. A personal brand stands out and flags you as someone who has a good understanding of social networking and who takes networking seriously.
When it the best time to begin?
Right now. Check out the availability of your name here and register it today. The annual cost is less than the price of a single DVD.
Think of the value of the brand name Cameron Diaz.
Elizabeth Gilbert
Posted by admin in Personal Brands, Writers on June 20th, 2009
After more than five years of sending out work for publication and collecting only rejection letters, Elizabeth Gilbert finally broke onto the literary scene in 1993, when one of her short stories was pulled from the slush pile at Esquire magazine and published under the heading “The Debut of an American Writer.”
She has since written the #1 New York Times Bestselling memoir “Eat, Pray, Love,” about the year she spent traveling the world alone after a difficult divorce. Anne Lamott
Official Elizabeth Gilbert website.
Herbie Muench
Posted by admin in Personal Brands, Self Help on June 19th, 2009
Herbie’s passion is inspiring individuals to be more, know more and do more to reach their fullest potential.Herbie 
Muench is known for his ability to motivate and empower individuals and groups to achieve results previously not thought possible. His gift for making complex issues easy to understand, and his skills in presenting, training and relationship building have been instrumental in his success and that of his clients and trainees.
Herbie is an expert in facilitating change, in both a corporate business and individual context. He has combined 30 years of professional experience in Leadership, Consultancy, Coaching and Change Management to create a Personal Development, Training and Coaching business.
Real Estate Branding For Search Rankings
Posted by admin in Branding Tools on June 18th, 2009
The Australian real estate industry is serviced mainly by several large franchises such as L. J. Hooker, Ray White and Elders.
Online research indicates that these franchises rely on real estate portals such as realestate.com.au domain.com.au and homehound.com.au to send them prospective buyers for the homes they are selling.
The process goes something like this, a real estate office gains a property to sell, they then pay a listing fee to list the property on the major portals.
Because these portals are used by so many agencies and have thousands of properties listed at any one time, search engines rank the portals in the top positions in their search results.
Scott Monty Head Of Social Media Ford Motor Company
Posted by admin in Automotive, Personal Brands on June 16th, 2009
Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.
Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Scott’s personal blog, The Social media Marketing Blog where he shares his perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual www.scottmonty.com
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