|
Your Brand - Your Career
Posted by admin in Personal Branding on July 16th, 2009
You and Sam Smartdude have applied for the position of Vice President of Marketing with Acme Industrials a new start up hiring new staff. The company is looking for a highly motivated proactive individual to oversee taking their brand to the world.
You and Sam Smartdude have equivalent skills, both fresh from Harvard with your marketing degrees under your arms, both feeling confident about winning the position.
You discover that Sam Smartdude has got a huge advantage up his sleeve, for the last two years he has been active on the Internet. Sam registered the domain SamSmartdude.com and created is personal brand website. The website served has a hub for his social network properties, he has:
http://www.facebook.com/SamSmartdude
405 friends who are interested in marketing, many of his friends are employed by influential corporations.
http://www.linkedin.com/in/SamSmartdude
Sam has published a professional profile on Linkedin and created a potent worldwide network of business people involved in marketing.
http://www.twitter.com/SamSmartdude
Sam has 2,506 followers on Twitter who he has access to anytime of the day.
http://www.youtube.com/SamSmartdude
He has a popular channel on Youtube where he has gathered together a useful collection of marketing based videos. He has hundreds of subscribers to his channel.
Sam’s website www.SamSmartdude.com has become a gathering place for people from around the world, Sam posts thoughtful articles on his website and people relish in commenting and creating discussion around Sam’s publishings.
All in all Sam Smartdude has already created a personal brand that is obviously respected in the marketing world. He obviously realised how important building a brand on the Internet would be for helping his career options. Compared to your own efforts on the Internet Sam runs first and daylight is second.
The head of Acme Industrials Human Recourse’s now has the ability to Google Sam Smartdude and pretty much determine if Sam is a suitable candidate for the job even before she ever meets Sam.
How do you feel about your job prospects with Acme Industrials, it’s a good bet Sam Smartdude has you running scared. But this is the way it’s going to be, it’s actually happening now, many corporations choose to Google potential candidates to decide if the person will be granted an interview.
Establishing your own personal brand on the Internet is no longer an option but a necessaty, don’t waste another minute and start now.
Branding Via Email
Posted by admin in Branding Tools on July 12th, 2009
Jeremiah Owyang researches social computing for Forrester Research and published statistics in his latest blog post “Email The First Social Network” that indicate email was the first and is still the most important social network and most widely used.
I just checked the number of email contacts I have and they out number the number of contacts and friends I have on any of my social networks. It makes sense that you treat email as one of our main tools for helping to create your own personal brand. There are a couple of basic attributes you should setup for sending emails.
First create a personally branded email address and avoid using free email account addresses such as johndoe_1@hotmail.com or john_doe_1@gmail.com because such addresses do not portray professionalism.
If you have your own name as your domain you should setup an email address that looks something like John@JohnDoe.com which looks a lot better and something people will easily remember. You should also create a professional looking signature file which will be appended to the end of every email you send, your email signature could be considered as your profile:
========================
John@JohnDoe.com
www.JohnDoe.com
Senior Vice President Marketing Acme Mechanical
www.AcmeMechanical.com
========================
I’m sure you would agree that this looks a lot more professional than ads you’ll see on the bottom of emails that are sent using free email accounts. Your personal brand is the way that people see you and email is definitely a social network that you’ll use extensively so it makes good sense to gain the maximum benefit as you use it.
Promoting Your Personal Brand on Google
Posted by John in Branding Tools on July 12th, 2009
A good place to start promoting your personal brand is in your Google Account.
If you do not have a Google Account then you can set up one here.
Once you have created the account you should edit your profile adding as much information as possible.
Add personal information to your profile
You can also add photos:
Add photos to your Google profile
… and contact information
Add contact information
Your Google Profile will be carried across all your Google applications and will become particularly important later this year when Google release Google Wave.
Ryan L. Endres
Posted by admin in Personal Brands, Project Management on July 11th, 2009
Ryan L. Endres, PMP holds a bachelors of science from the University of Wisconsin La Crosse; a certificate in Project Management and a Six Sigma Yellow Belt from the University of Wisconsin Madison.
Currently, he works for the University of Wisconsin Madison at the Department of Ophthalmology and Visual Sciences where he heads up their Project Management Office (PMO).
During his tenure, he has gained a reputation for successfully leading complex critical projects (including worldwide clinical trials and software development projects using the SDLC process), monitoring the organization’s portfolio, creating a PMO from the ground up (including manuals, templates, training and helping build a SharePoint system to track projects) along with mentoring his staff.
He is also the Co-Founder of Walker Downey and Associates an evidence-based product safety and development consulting company which provides strategic project management solutions for clients in the healthcare industries.
 |
 |
 |
 |
The Brand Called You
Posted by admin in Personal Branding on July 8th, 2009
I’m just in the middle of reading The Brand Called You by Peter Montoya where the author suggests:
“Name your company after yourself.“
This got me thinking of successful entrepreneurs who did just that and went on to build successful personal brands.
Here are just a few that come to mind:
- LJ Hooker
- Ray White
- Marty Rodriguez
- Michael Hill
- Dick Smith
- Bing lee
- Gai Waterhouse
- Carla Zampatti
- Elle Macpherson
- Max Markson
- David Koche
I’m sure I could fill the website with more names but all the people listed above have one thing in common other than their personal brand and that is they recognised the importance of registering their name as a domain name.
If you are not already aware, domain names are unique, so if you haven’t already done so you should secure yours right now. Even if you don’t intend creating a web presence in the near future, you should secure your domain name before anyone else does. If not you’ll be denied the opportunity of establishing your personal brand online with your own xname as your domain.
Socialising