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The First Step To Personal Branding Is An Easy Step
Posted by admin in Branding Tools, Profile Builders on August 7th, 2009
The technical challenges of establishing a domain hosted personal brand website is a major deterrent for lots of people. The thought of plunging neck deep into HTML code or sending webpage files to a hosting account using FTP sees plenty of people back peddling from the venture.
The video below will demonstrate, that using the First Person Branding profile webpage builder, the most technically challenged can create a professional looking web presence in under three minutes from login to completion.
Are you self reliant or at the mercy of your ISP?
Posted by admin in Branding Tools on August 5th, 2009
Registering your name as a domain name will offer one huge benefit which makes the exercise well worthwhile.
You’ll have the option of using your own personal email address.
For example if your name was John Doe and you owned the domain JohnDoe.com you could have the email address John@JohnDoe.com
This looks more professional than an ISP email address such as johndoe433@myisp.com which is what an ISP may provide you with.
But another benefit of having your own personal email address is it doesn’t matter if you change ISP’s or if your ISP goes broke because such circumstances will not effect your email address as you can quickly host it with a new ISP or web host.
Niether will you need to contact all your friends and associates informing them of your new email because you would have an email address that never changes. If you think that ISP do not go out of business perform a Google search on a search phrase such as “my ISP went broke” and read some of the horror stories such an event creates.
If you currently have an ISP email address or a free email address such as Hotmail or Yahoo you should understand that you are not self reliant as far as control of your online email communications are concerned. It would be especially risky for you to be building and online personal or business brand using such email addresses.
What Goes Around Comes Around
Posted by admin in Personal Branding on July 30th, 2009
My parents taught me the maxim “If you can’t say something nice about someone don’t say anything.” It was a good rule but as I was growing up into the wise old owl I am now I didn’t always follow it and occasionally I’d make a slip.
That’s when another general truth my parents taught me kicked in “What goes round comes round.” That one took me awhile to understand but now I realise they were referring to karma or everything in life is cyclical and will eventually balance out.
Those maxims are even more relevant on the Internet as it quickly becomes a bigger part of our lives and introduces new ways for us to communicate and express our thoughts and opinions.
But one thing you may or may not be aware of is that once you express your thoughts or opinions on the Internet they will be archived forever, literally. This means that if you create a webpage, leave a comment on a blog, participate in a forum discussion, post to Facebook or Twitter, whatever you write leaves your control and enters into some server side database that you have no control over.
An example of a public archive is the Internet Archive’s Way Back Machine a project started in 1996 that now has over 150 Billion web pages archived and searchable. You can search the archive and view web pages published years back and may no longer be online, or that’s what the original publisher may think.
So in your quest to create your personal brand my parents maxims become even more important because what you publish will always be available to anyone who really wants to find it.
Remember your brand is what people do think about you and if you make a habit of expressing unsavoury opinions of people, karma will kick in and come back and bite you. And always be aware of the Way Back Machine and such like because they are probably allies of karma.
Scott Williams
Scott Williams is a vibrant business consultant, lifestyle coach and business branding expert who helps people and corporations prepare themselves for a healthier, fitter and more effective future.
He has spent the past 15 years perfecting the art of performance - first as an elite sportsperson and then transferring this knowledge and experience to forward thinking businesses, individuals, national athletes and sporting teams.
As the co founder of Australia’s current Fitness Business of the Year, The Telstra Australian Business of the Year Micro Cba and Canberra’s P.T Business of the Year the last two years running, Scott has first hand experience into the demands and pressures of growing a business and keeping key personnel on target and on track.
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Who knows what is in the future?
Posted by Janice in Personal Branding on July 21st, 2009
The question of your future is not always easy to answer. Life can be very tricky and you could end up doing something that you had never thought would be possible for you.
So I believe it is good practice to set yourself up for anything to happen in the future , all good of course.This is where personally branding yourself will assist you in attracting the right results and place you in a stong position for whatever comes your way..
I was speaking to a friend today and that is exactly what has happened to her. She was pretty well set up in her career and was working for a large International Company in sales. Over the years she has worked hard to build her skills and is now an excellent trainor and Team leader.
In the Company she was well respected and had a good reputation so she saw no reason to give any thought to her reputation outside of the compnay.
branding is a key to future success
Everything that she did was only reflected in the Company that she worked for and the one she assumed she would be with for a long time to come.
With the sudden change in the International economic climate this future plan dissolved very quickly leaving her with a clean slate to start all over again.
If she had been branding herself as a separate entity from the Company she worked in she would now have a great asset to assist her in moving to a new position or starting her own consulting company.
All the experience and training that she had acquired would have been reflected in her blogs etc and she would have built her own credentials .
Instead she walked out with a reference ,experience and needed to start applying for positons and preparing a cv.
T0 start a branding/blog website and begin to Brand herself at this time was too late for her current interviews or plans.
The important aspect of blogging and branding is that it needs to be accumulative over a period of time and there is no way of short cutting this.
So, to insure future results it makes sense to me that no matter where a person works they would be better to have a Branding tool that is totally separate from where they currently work or contract to.
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