Are you establishing a presence on Facebook?
500 million+ people have created Facebook accounts so there is a good chance you are one of them. If you have plenty of Facebook fans and friends you are in the business of building a personal brand.
But who’s brand are you really building?
Is it your brand or is it the Facebook brand you are building?
I would suggest it is the Facebook brand but maybe you don’t care as long as you are networking your brand via Facebook.
But who really owns your Facebook presence?
Well not you because facebook can delete your account any time they wish to and as far as personal risk management is concerned it’s not an acceptable risk for establishing a personal brand.
But ask yourself this:
If you owned your own domain name and established a blog or website to network your brand, who would own the brand?
You would.
It makes good sense to use your own domain name for personal branding. Your name as a domain should dominate the front page of Google when people search your name. You can use the blog to connect with people and you can link it to your Facebook pages with your domain being the central hub of your brand.
A domain name only costs around $10 year and web hosting around $15 month which is peanuts for the benefits they present.
So take charge of your personal brand and register your name as a domain and start building your blog.
Socialising