You and Sam Smartdude have applied for the position of Vice President of Marketing with Acme Industrials a new start up hiring new staff. The company is looking for a highly motivated proactive individual to oversee taking their brand to the world.
You and Sam Smartdude have equivalent skills, both fresh from Harvard with your marketing degrees under your arms, both feeling confident about winning the position.
You discover that Sam Smartdude has got a huge advantage up his sleeve, for the last two years he has been active on the Internet. Sam registered the domain SamSmartdude.com and created is personal brand website. The website served has a hub for his social network properties, he has:
http://www.facebook.com/SamSmartdude
405 friends who are interested in marketing, many of his friends are employed by influential corporations.
http://www.linkedin.com/in/SamSmartdude
Sam has published a professional profile on Linkedin and created a potent worldwide network of business people involved in marketing.
http://www.twitter.com/SamSmartdude
Sam has 2,506 followers on Twitter who he has access to anytime of the day.
http://www.youtube.com/SamSmartdude
He has a popular channel on Youtube where he has gathered together a useful collection of marketing based videos. He has hundreds of subscribers to his channel.
Sam’s website www.SamSmartdude.com has become a gathering place for people from around the world, Sam posts thoughtful articles on his website and people relish in commenting and creating discussion around Sam’s publishings.
All in all Sam Smartdude has already created a personal brand that is obviously respected in the marketing world. He obviously realised how important building a brand on the Internet would be for helping his career options. Compared to your own efforts on the Internet Sam runs first and daylight is second.
The head of Acme Industrials Human Recourse’s now has the ability to Google Sam Smartdude and pretty much determine if Sam is a suitable candidate for the job even before she ever meets Sam.
How do you feel about your job prospects with Acme Industrials, it’s a good bet Sam Smartdude has you running scared. But this is the way it’s going to be, it’s actually happening now, many corporations choose to Google potential candidates to decide if the person will be granted an interview.
Establishing your own personal brand on the Internet is no longer an option but a necessaty, don’t waste another minute and start now.
Socialising