Archive for July, 2009
President Barack Obama Shows the Way in Personal Branding.
Posted by John in Personal Branding on July 19th, 2009
President Obama is without question the leader in personal branding.
His BarackObama.Com website is an outstanding example of personal branding in action.
It played a crucial role in getting him to the White House and it continues to support his Presidency.
Have you registered your name as a personal branding domain?
Have you registered the names of your children and grandchildren as personal domains for their future?
Check here to see if those names are available.
Who’s Talking About Who
Posted by admin in Branding Tools on July 17th, 2009
There are millions of web pages, discussion forums, blogs and chat rooms on the Internet and any one of them could be in the middle of holding a discussion about you and you may never know. Well there is a way to keep you aware of when your name is mentioned on the net and that is to make use of a free service called Google Alerts.
Google is in the business of trolling the web and indexing all the content it finds, it’s spiders are visiting millions of web pages every day indexing new content.
You can create a Google Alert based on your name ( or any other phrase ) and Google will send you an email as soon as their spiders spot your name on any web page.
This is a great tool to use if you are in the business of creating a personal brand. Hopefully the alerts will make you aware when good things are being written about you but if the situation ever arises where someone is questioning your good name you’ll be made aware of it fairly quickly via a Google Alert.
Alerts are simple to setup, you can do so here
Alerts can also be useful for getting someones attention, anyone who is establishing a brand on the web probably has a Google Alert setup. So if you want to grab their attention just write something about them on your website, they’ll be alerted to what you have written. Just make sure you only say nice things.
Maggie Beer
Posted by John in Personal Branding on July 17th, 2009
Maggie Beer has established a powerful personal brand through her cooking, writing and television appearances.
Her products are sold under her name and her brand is growing in popularity and has enormous creditability.
Unfortunately when Maggie created her website she didn’t provide any opportunity for visitors to engage publicly with her or initiate a conversation.
I would love to see Maggie set up a blog because I have no doubt that many people would like to stay informed about the many interesting things she is doing. A blog RSS feed makes this very easy as every time Maggie provided an update her subscribers could read it in a Reader such as Google.
She does have a food club that people can join.
Your Brand - Your Career
Posted by admin in Personal Branding on July 16th, 2009
You and Sam Smartdude have applied for the position of Vice President of Marketing with Acme Industrials a new start up hiring new staff. The company is looking for a highly motivated proactive individual to oversee taking their brand to the world.
You and Sam Smartdude have equivalent skills, both fresh from Harvard with your marketing degrees under your arms, both feeling confident about winning the position.
You discover that Sam Smartdude has got a huge advantage up his sleeve, for the last two years he has been active on the Internet. Sam registered the domain SamSmartdude.com and created is personal brand website. The website served has a hub for his social network properties, he has:
http://www.facebook.com/SamSmartdude
405 friends who are interested in marketing, many of his friends are employed by influential corporations.
http://www.linkedin.com/in/SamSmartdude
Sam has published a professional profile on Linkedin and created a potent worldwide network of business people involved in marketing.
http://www.twitter.com/SamSmartdude
Sam has 2,506 followers on Twitter who he has access to anytime of the day.
http://www.youtube.com/SamSmartdude
He has a popular channel on Youtube where he has gathered together a useful collection of marketing based videos. He has hundreds of subscribers to his channel.
Sam’s website www.SamSmartdude.com has become a gathering place for people from around the world, Sam posts thoughtful articles on his website and people relish in commenting and creating discussion around Sam’s publishings.
All in all Sam Smartdude has already created a personal brand that is obviously respected in the marketing world. He obviously realised how important building a brand on the Internet would be for helping his career options. Compared to your own efforts on the Internet Sam runs first and daylight is second.
The head of Acme Industrials Human Recourse’s now has the ability to Google Sam Smartdude and pretty much determine if Sam is a suitable candidate for the job even before she ever meets Sam.
How do you feel about your job prospects with Acme Industrials, it’s a good bet Sam Smartdude has you running scared. But this is the way it’s going to be, it’s actually happening now, many corporations choose to Google potential candidates to decide if the person will be granted an interview.
Establishing your own personal brand on the Internet is no longer an option but a necessaty, don’t waste another minute and start now.
Branding Via Email
Posted by admin in Branding Tools on July 12th, 2009
Jeremiah Owyang researches social computing for Forrester Research and published statistics in his latest blog post “Email The First Social Network” that indicate email was the first and is still the most important social network and most widely used.
I just checked the number of email contacts I have and they out number the number of contacts and friends I have on any of my social networks. It makes sense that you treat email as one of our main tools for helping to create your own personal brand. There are a couple of basic attributes you should setup for sending emails.
First create a personally branded email address and avoid using free email account addresses such as johndoe_1@hotmail.com or john_doe_1@gmail.com because such addresses do not portray professionalism.
If you have your own name as your domain you should setup an email address that looks something like John@JohnDoe.com which looks a lot better and something people will easily remember. You should also create a professional looking signature file which will be appended to the end of every email you send, your email signature could be considered as your profile:
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John@JohnDoe.com
www.JohnDoe.com
Senior Vice President Marketing Acme Mechanical
www.AcmeMechanical.com
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I’m sure you would agree that this looks a lot more professional than ads you’ll see on the bottom of emails that are sent using free email accounts. Your personal brand is the way that people see you and email is definitely a social network that you’ll use extensively so it makes good sense to gain the maximum benefit as you use it.
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